Describe a pivot as a data‑informed decision‑making process, not a panic move. Outline the framework: (1) surface market or user signals that invalidate assumptions, (2) evaluate alternative value propositions against core capabilities, and (3) prototype the new direction with a narrow, measurable test. A frequent error is to justify the pivot with gut feeling alone. Strengthen your answer by tying the pivot to a concrete validation loop and a stop‑loss criteria.

Related FAQs

  • When is a pivot vs. iteration? Pivot when the problem‑solution fit shifts; iterate when execution is the issue.
  • How to get buy‑in from leadership? Share the signal, the hypothesis, and the low‑cost test plan.
  • What if the new idea fails? Have a fallback hypothesis ready to preserve resources.