Explain that success can be measured through leading indicators that reflect user value. Begin with (1) identifying the core user outcome you’re driving, (2) selecting proxy metrics—like activation rate, retention, or NPS—and (3) setting targets tied to product milestones. The typical pitfall is to default to revenue‑centric KPIs even when they’re irrelevant. Reframe by emphasizing value‑based metrics and how they cascade to business goals later.
Related FAQs
- What if the product is internal? Use efficiency gains or satisfaction scores as proxies.
- How many metrics are too many? Stick to 2‑3 that directly map to user outcomes.
- Do I need a dashboard? A simple spreadsheet that tracks weekly trends is enough for early validation.